Diffusion of the Tesla

INTRODUCTION 

     Everett Rodgers was the creator of diffusion theory, which was the spread of innovations through society.  The Tesla was a crazy invention, the whole look and design of the car pushed society further to advancement with gasless cars.  A car with no gas that could be plugged in was great for the environment. communication channels were a major way that the news of the new tesla was spread.  The ways the information spread was the news, social media, and even the radio station.  My first time seeing a Tesla I was impressed with the futuristic design that made you feel like you were entering a spaceship.  Some people would end up buying this product due to the price because it was an expensive car to buy. What is different about Tesla is the WOW factor.  Some people bought the Tesla after the original price went down to 40,000.  The only issue with Tesla, is it's not designed for everyone.  Personally, my dad was never interested in the car.  This was a shock to me, but there is a large number of older people who don't find the purchase of an electric car necessary. 

Effect of the Tesla

    The Tesla was a soaring purchase for many years and more companies beginning to make electric cars.  Tesla has made sure their competitors haven't come close to the revenue that Elon Musk has made.  There is controversy surrounding his name, but the Tesla was just the first step to Musk becoming one of the most successful manufacturers on the planet.  He was able to draw in an audience and overcome loss from previous years.